I was first introduced to the label, From Britten, at last years Fashion week where they were the standout collection in the group menswear show. Since then, the Melbourne label has jumped from success to success, opening up their Customer Store, winning the prestigious L'Oreal Melbourne Fashion Festival designer awards 2013 and being the only sole menswear label to show at this years Mercedez Bens Fashion Week Australia.
Design duo Alexander and Tim Britten-Finschi take pride in their sublime tailoring and the ability to playfully adapt traditional menswear into contemporary designs. For this season, they were inspired by the transition between leaving high school and entering university life. They played upon the idea of how these late adolescence men have found a new confidence and their desire to appear older. Thus the collection included many oversized silhouettes, melding sportswear, a very youth orientated type of clothing and the more sophisticated and mature side of tailoring.
When we first walked into the venue, we were introduced to a gigantic box pillar design in the middle of the runway. The set design by Jack Bedwani perfectly reflected the design aesthetic of the label: structured, boxy and full of clean lines. They had the models walk through the box installation which further drew parallels with their architecture ethos.
It is no wonder that street fashion photographer Tommy Ton who has seen countless fashion shows announced From Britten as a promising talent. Now if they only stocked in Sydney...