Wednesday 24 September 2014

Lee Jeans 125th birthday

Longevity is defined as 'a great duration of life', and in the world of fashion, you can't apply that word to many brands. You have your classic no brainers, like Hermes and Louis Vuitton that have withstood the test of time. But there's one brand that you might not think of  Lee Jeans. First produced in 1889, Lee Jeans have just celebrated their 125th birthday, making them older than some sacred fashion houses like Chanel and Prada. But there is absolutely nothing old-fashioned about these guys. 

Still designing with the cool, hip and edgy crowd in mind, you can be forgiven for being shocked at the brand being over a century old! And they sure don't show it having hosted an exclusive party in Luxe studios to celebrate. With champagne flowing and a crazy decor scheme, the place was packed with the coolest kids in Sydney.